Adventuring into the tangled web

Being a small plant nursery owner is rather unlikely to make you rich, even when you have Nessy on your side and many points running in your favour:

1. Our nursery is a small operation - family owned and run (With the assistance of several knowledgeable, loyal and wonderful women) and we are located on a beautiful hillside in one of the most gorgeous areas of Scotland.  
2. We choose our plants carefully, grow them in our own woodland garden to assess their hardiness, vigour, beauty, scent and suitability for Scottish gardeners, and only then sell them in our nursery.
   Buying from us, you know that the plants have been well grown from strong stock, well educated on Radio 4, and hardened off to cope with challenging Scottish temperatures.
3. We grow and sell many rare and unusual varieties that can trickier to propagate and maintain, so are infrequently stocked by the big nurseries as they are not perceived to be worth the time and energy required.
4. We also sell more exotic varieties influenced by our time in New Zealand and the Falkland Islands, varieties which may not have been considered by many gardeners until they see them growing this far North.

All these positive factors are in themselves, not always enough to rake in the millions, and whilst we have a strong and loyal base of customers - the convenience and illusory value of plants available in a wealth of supermarkets and hardware stores has impacted on many small nurseries. 

And so, several years ago we reached out to the Internet to expand our horticultural presence - our website has grown and improved and we have made tentative social media explorations through Flickr galleries, a Facebook page, a new Pinterest page (Still finding our feet) and of course this blog to expand our customer base and hopefully allow technological word-of-mouth to tempt more gardeners to Abriachan. 

Will the 'likes' and 'stars', 'shares' and 'comments' translate into more people in the nursery and more plants in the post? Maybe, maybe not, time will tell, yet no matter what, we have gained many new friends and been made to feel welcome as part of the online community.

As we have grown our own blog, I have discovered the wonderful world of gardening bloggers, who share their stories, their humour, their knowledge and their passion for gardening with the wider world.
Great sites like Blotanical (which hopefully will survive its current difficulties),  Garden Grab @ Fennel & Fern, Gardeners Voice and many others allow for easy exploration of a worldwide community of gardening blogs and it is rather too easy to fall down the rabbit hole of reading and following links from one blog to another.

We still send out our plant catalogue in the mail each year, as I believe you can never replace the tactile experience of reading through plant descriptions and choosing your selection by hand with a cat on your knee. 
Many of our customers have only ever ordered by mail, we have never met face to face, yet we often feel a friendship develop, with lovely handwritten notes included with their orders, and comments on how the plants are growing in their gardens.  They trust us to provide them with quality plants and when necessary to substitute a plant that we think they might enjoy if we are sold out of one that has been requested. 
We were wary that the Internet might not nurture the same personal relationships with our customers, and while it is true that orders from the website are less likely to include personal notes, we have been delighted at the warmth and encouragement we have received through comments on the blog and even more delightful, the personal visits from some other bloggers from around the country, who may never have discovered us had we not stepped deeper into the web-world.

So we shall venture onward, thank you for walking with us on this path.
The Davidsons

Plants in the post - The art of gardening by mailorder.

Our Abriachan Nurseries 2011 plant catalogue came out in February, and is now in residence in sitting rooms around the UK; nestled under gardening books on the coffee table, shoved into a teetering pile of garden catalogues, hiding under the yellow pages never to be seen again; or more hopefully sitting well thumbed on the writing desk or perched on a stack of pots in the greenhouse with a multitude of grubby thumb prints to testify that it has been well browsed over a cup of tea and a digestive.

As spring is the time of year when you may be thinking about ordering from a garden catalogue (not just ours, but I will personally vouch for the fact that we are fabulous) I thought I would put together a blog on 'How to get the best out of your mail order', a topic that is hopefully not as dry as you might imagine.

So why buy mail order at all?

•  To find a bargain - yes, this is true, but always think before you buy, a hundred small tender plants early in the season will need careful looking after and therefore cost more in the long term.  Also check the plant you are buying is the same size and variety as the one illustrated ( Fancy pictures may not match the listing) 
• To save time - You would rather spend your spare time out getting grubby in the garden, than getting to and searching through a garden centre.  Moreover, ordering by catalogue can be done in the evening; with Radio 4 and the cat; when the garden is no longer an occupational option. 
• To find a specialist plant that you can’t find elsewhere easily  - Most gardens will have a few speciality ranges and will have developed strong stock and hopefully reliable varieties and cultivars.
• You live in the back of beyond and havn’t much choice, as you even order your underwear by mail order.
• You like receiving parcels (And there is no shame in that)

 So how to go about ordering

• Catalogue type - The choice is now between a hardcopy catalogue or an online store, and many nurseries will have both available so it is down to personal preference.
  You may prefer a hard catalogue as you can keep it handy and go through it, ticking as you go while having a dram, then you find you have spent a small fortune, or it needs to be vetted by the significant other. (We often find that many of our orders are written out by a women, but the cheques are from the husband, read into that what you will) You can then re-choose until your final decision is established and then move online if you wish to make the final purchase. (checking online can also be useful to see if a particular plant is still in stock)
  Hardcopy catalogues are usually produced only once or twice a season, so can age quite quickly especially as regarding choice and the more unusual plants – the early bird gets the worm, so sooner you order after receiving the catalogue, the more likely you are to get your choice.
• Pricing - when choosing your plants, weigh up such considerations as the size of the pot, the rarity of the plant and the ease of growth.  These are all factors that may alter a plants cost.  Watch out for inflated prices due to 'fashions' in the garden.
• Read the ordering instructions at the front of the catalogue and follow them, if possible using the supplied order form, it may seem obvious, but we do get the most convoluted orders on occasion.
• Payment - It is very advisable to either list alternative plants that you would be happy to receive if there are parts of your order that are unavailable, or if you would not like to receive alternatives, then to write a limit cheque (ie: Not to exceed the value of Sixty Pounds)  this will make it easy for the nursery to alter your total and fill in the cheque to a lesser amount if necessary.
• Postage - look at the catalogue to find amount that the postage costs and you will find it is usually set for a certain number of plants, or amount of ordering value. This is because the nursery will have a contract with their delivery service and will be charged the same if it is one plant or five that is being sent.  For this reason it may not be economical to order small numbers of plants and you are best to take advantage of the maximum you can get in the one parcel before you move up to the next postage bracket.
• Delivery - We always send e-mail or first class letter on the same day when parcel is sent to tell you of the imminent arrival of your plants. It is always a good idea to put a note on your order to inform of dates when you may not be at home to receive the parcel, the last thing you want is your plants dying on your doorstep due to lack of water and light. (We tend not sent out parcels in busy holiday periods as too many people are away from home, we also do not send if the weather is very cold, very hot or very dry as they will suffer in transit)
• Seasons - Order with a common sense attitude to the seasons, ie: it may not be best to order galanthus in the middle of summer, however, some companies do send bare roots through winter.
• Handwriting - Okay, so this is more from our perspective, please oh please oh please write your name and address in a readable hand, we spend many a hour squinting at the most beautifully illegible handwriting trying to work out if it says Mr or a Mrs, Claude or Claire, Norfolk or Suffolk, we have even had to call, to confirm an address to prevent it heading off to a non-existent garden, and that is just embarrassing for everyone.

 So you have read the whole catalogue - highlighted your favourites - whittled it down to your final selection - written your limit cheque, allowable alternatives and 'dates not to send' on the order form.

I would recommend making a quick copy of your order for your own records and to prevent yourself double ordering from another catalogue, and congratulations, you are done, now comes that glorious anticipation as you wait for your order and the joy it contains to arrive.

Enjoy yourself, and if you would like to be added to our yearly mail order list please just drop us an email on info@lochnessgarden.com or give us a call on 01463 861 232
Our catalogue is also online at http://www.lochnessgarden.com/